13.09.2007 07:01:00
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Emmy Award-Winning Writer/Producer Team Marshall Herskovitz and Edward Zwick Create and Launch New Internet Series - ``quarterlife'' - to Debut on MySpace
MySpace, the country’s most trafficked
website, announced today it will premiere "quarterlife,”
the new online series from Marshall Herskovitz and Edward Zwick,
creators of "My So-Called Life,” "thirtysomething,” "Legends
of the Fall,” and "Blood
Diamond,” on MySpaceTV on November 11, 2007 (http://www.myspacetv.com).
The new "quarterlife”
series marks the first time a network-quality series will be produced
directly for the Internet and it’s the first
time an independent project of this distinction has been owned and
controlled by its creators, Herskovitz and Zwick.
"This is the most exciting project I’ve
worked on in a very long time, and part of that is the level of creative
autonomy we can have on the Internet. For better or worse, ‘quarterlife’
is truly our own vision,” said Marshall
Herskovitz.
"The business of television today makes it
harder for the individual filmmaker’s voice
to be heard,” added Edward Zwick. "That
voice has been our calling card for over twenty years, and working with
MySpace gives us a chance to speak it.”
The "quarterlife”
series tells the ongoing stories of six creative people in their
twenties. As with Herskovitz’s and Zwick’s
previous television projects, the team’s
commitment to realism is at the center of "quarterlife”
as is the recognition of universal human themes through the truthful
depiction of the way young people speak, work, think, love, argue, and
express themselves. The central character is Dylan, a young woman whose
overly truthful video blog spills the closest secrets of her friends,
and the show’s characters—filmmakers
Danny and Jed, actress-bartender Lisa, geek-extraordinaire Andy, and
still-tied-to-her-parents Debra—chart the
sometimes excruciating, sometimes comic, often emotional experiences
that comprise coming of age as a part of the digital generation.
"When Emmy award-winning producers come to
MySpaceTV — you know this is reaching a whole
new level,” said Chris DeWolfe, CEO of
MySpace. "We’re
proud to offer the creative community a blank canvas and open platform
to express their vision.”
As the exclusive international distribution partner, MySpaceTV will
create a "quarterlife”
video channel and MySpace profile page to spotlight exclusive series
content including character profiles, behind-the-scenes video footage,
and storyline secrets for the MySpace community. MySpaceTV will have the
exclusive global rights to premiere 36, 8-minute original episodes of "quarterlife.”
Starting today, the "quarterlife”
trailer can be viewed at www.myspacetv.com.
"Quarterlife” will
be immediately available across MySpaceTV’s
20 international territories and nearly 110 million global active users.
The launch will allow MySpace’s global
community to share and create "quarterlife”
content in their own language and share with friends around the world.
Localized versions of MySpaceTV are available in seven different
languages across the UK, Japan, Australia, France, Germany, Ireland,
Italy, Spain, Mexico, Canada, Netherlands, New Zealand, Latin America,
Switzerland, Sweden, Denmark, Norway, Finland, and Austria.
Herskovitz and Zwick have also created a dedicated social network –
quarterlife.com – to exist alongside their
Internet series. Quarterlife.com will be devoted to facilitating that
same coming of age as the series. For many people in this demographic
the Internet is a critical part of life; they also define themselves,
more than any generation in history, by their creativity. A key part of
quarterlife is the interaction between the show and the website. Members
of the quarterlife community will be invited to participate in the
ongoing creation of the series through writing and video submissions.
The site will also provide a diverse, expressive, aspirational outlet
for the 40 million Americans who are between the ages of 18 and 34.
quarterlife.com will create a community around personal and creative
development, and plans to provide resources in all the areas of life –
the arts, careers, love, health, finances, education and activism –
that concern this age group.
The "quarterlife”
series is being produced by Josh Gummersall, a longtime associate of
Herskovitz and Zwick. Melanie Hall, an expert in social networks for
young people, has been named the COO of quarterlife.com.
Creative Artists Agency represents Herskovitz and Zwick and provided a
central role in bringing quarterlife to fruition. "CAA was an
instrumental partner from structuring the business to creating
relationships with terrific distribution partners like MySpace," added
Herskovitz.
"Marshall and Ed developed an innovative, powerful idea and we are proud
to play a role in helping them execute their plan," said CAA business
development executive Brian Weinstein.
Today’s announcement comes on the heels of
explosive video growth driven by dozens of industry content partnerships
and user interface changes. MySpaceTV (http://www.myspacetv.com)
is an integrated component of the company’s
worldwide community and content platform, continuing the evolution of
the company’s video offering by aggregating
the best elements of video and empowering MySpace users to view, create,
and share videos in new ways throughout the community.
About Quarterlife
Quarterlife, the Internet series and the social network, are created and
owned by Marshall Herskovitz and Edward Zwick, creators of creators of "My
So-Called Life,” "thirtysomething,” "Legends of the Fall,”
and "Blood Diamond.” About MySpace.com
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle
portal for connecting with friends, discovering popular culture, and
making a positive impact on the world. By integrating web profiles,
blogs, instant messaging, e-mail, music streaming, music videos, photo
galleries, classified listings, events, groups, college communities, and
member forums, MySpace has created a connected community. As the first
ranked web domain in terms of page views(a), MySpace is the most
widely-used and highly regarded site of its kind and is committed to
providing the highest quality member experience. MySpace will continue
to innovate with new features that allow its members to express their
creativity and share their lives, both online and off. MySpace's
international network includes localized community sites in the United
States, France, Germany, Australia, Ireland, Spain, Italy, Mexico,
Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden,
Latin America, Denmark, Norway, Finland and the United Kingdom. Fox
Interactive Media is a division of News Corp. (NYSE:NWS),
(NYSE:NWS.A);
(ASX:NWS),
(ASX:NWSLV).
(a) Among the top 2000 domains comScore Media Metrix, July 2007. For
more information on comScore Networks, please go to http://www.comscore.com.
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